WOMEN Make Up Nearly HALF Of All Video Game Players

When it comes to video game players, it’s not just about the guys anymore!

Player Girl
A new report suggests adult women make up nearly *half* of all gamers.

The study by the Entertainment Software Association found women are 45 percent of players — and 46 percent of the most-frequent game buyers.

That’s sharply contrasted by the fact that most games are marketed toward teenage boys and young men.

woman video gameIndustry experts consulted for this story say factors getting more women to play include greater diversity in games, more female characters and greater customization.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s